Business model generation for communities

This week, John Smith visited The Netherlands. John was on his way to a conference in Saudi-Arabia and wanted to adjust to the time zone (his words :) ). Which is a great thing, so we had some time to spend with him. Sunday we had a great dinner at Marc Coender’s place and monday John, Joitske Hulsebosch and I organized a working session in Wageningen. We wanted to think about possible business models for communities of practice as well as for social learning consultancy.

We used the wonderfull business model framework by Alex Osterwalder. I can highly recommend using this framework if you are thinking about businessmodels, its real easy to use.

http://www.businessmodelgeneration.com

John started with a short introduction to the model and showed us some examples of business models for communities that he had worked with lately (Update 17/12/10: see John’s slides here). Another nice illustrative example is the businessmodel of the FIFA world cup using the business model canvas.

I had printed out the canvas on a big poster size (A0) and a couple of smaller ones (A3). We decided with the group on for what specific community we would like to work out a business model for. Then we split out in 3 break out groups and each group filled in the canvas. We did this in world café style (3 rounds) so one person stayed with the canvas and the others changed groups. After 3 rounds we used the large poster to summerize our findings.

The Osterwalder process worked very enaging and for me it was a very usefull way to also think about the business model of community and not only about the design of the community itself. Very important to create a sustainable community and should be standard practice to buy ativan online

Resources: Links at Diigo #businessmodel | Twitter: #bm4cop | Pictures of the session

55 Responses to “Business model generation for communities”


  1. 1 Alex Osterwalder

    Great to see that it worked for communities! Best, Alex

  2. 2 John David Smith

    Thanks for the summary and the picture, Joost! I just added a couple of details to the slides and put them on Slideshare: http://www.slideshare.net/smithjd/session-at-stoas-on-business-models-for-communities

  3. 3 Joost Robben

    @Alex, great to your reaction here! Im looking forward to see if the model evolves while i continue to use it for communities.

    @John thank you for uploading the slides, ive updated the post with a link to them!

  4. 4 Joitske Hulsebosch

    Hi Joost, good that you blogged it. I wonder whether you keep the ideas on post-its? And did John get stuck by train?

    Finally we agreed to use #bm4cop hashtag and tag. It made me wonder how you pull those together from different services? (eg. flickr, blogs, twitter)

  5. 5 Joost Robben

    Hi Joitske, i still have the post its, but they are also very good to read on the pictures. I was wondering if john was ok at the airport in frankfurt, did he moved on by train due to the snow?

    good question on pulling resources from different services, no idea.

  6. 6 Percy Young

    Hi Joost,
    Outstanding post!
    I just ordered Osterwalder’s book last week. I working on tha same page, But my chapter is called “Inclusive Business” or “Social Enterprises” Let’s stay connected
    See you around
    Percy

  7. 7 Joost Robben

    hey Percy, social enterprises sounds cool. Looking forward to your thoughts!

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  1. 1 Learning Alliances » Business models for communities
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